Project Overview

Treat Seeker is a mobile application designed to transform the way users discover and indulge in exceptional, unique treats. This project caters to a diverse audience looking for something sweet, empowering them to find treats from local shops and bakeries.

Role

I spearheaded each aspect of the Treat Seeker project, from concept to prototyping. My responsibilities included user research, wireframing, prototyping, and overseeing the development process.

Understanding the User and Pain Points

Through user research, four key frustrations associated with finding the perfect treat were found:

• Decision Fatigue: Overwhelming online options make it difficult to choose reliable sources and unique offerings.

• Time Constraints:Busy schedules necessitate quick and easy ways to discover delicious treats nearby.

• Limited Information: Confusing menus and unclear descriptions leave users unsure of ingredients and flavors.

• Hidden Gems: Local shops with incredible treats often go unnoticed, missing their chance to shine.

User-Centric Features

With these concerns in mind, Treat Seeker utilizes several key features:

• Location Based Discovery: Find treat shops and bakeries near your current location or a specific address.

• Target Your Tastes: Refine your search by treat type (chocolates, cupcakes, etc.), dietary needs, price range, and even occasion (birthday, holiday).

• Detailed Listings: Each listing features high-quality photos, showcasing the treat's visual appeal. Detailed descriptions highlight ingredients and flavors. Information about the bakery or shop (including their story) adds a personal touch. User ratings and reviews provide valuable insights from fellow treat enthusiasts.

• Favorites Feature: Find something special? Save for later, ensuring you never forget.

• Seamless Navigation: Get walking or driving directions straight from the app to the shop, ensuring a smooth pickup experience.

A User Interface Designed for Delight

The app's UI employs a clean and modern design with a focus on high-quality food photography. Intuitive navigation and user-friendly filters make searching for the perfect treat seamless. We utilize a color palette that evokes a sense of luxury and indulgence, making the app experience as visually pleasing as the treats themselves.

Beyond Indulgence: Supporting a Sweeter Community

Treat Seeker is more than just dessert discovery. It's connects users with the talented local artisans who create these delightful treats. By supporting local businesses, users contribute to their community and foster a vibrant culinary landscape.

Conclusion

Treat Seeker aims to become a resource for indulging culinary passions and exploring local treasures. With its user-centric designs, curated selections, and commitment to supporting local businesses, Treat Seeker offers a delightful and convenient way to indulge and explore.